Guide to Effective Exhibiting

There is no doubt that exhibitions provide an extremely valuable sales and marketing tool for the travel industry. However in order to make the most of your investment, you need to be as professional and productive as possible. To help you achieve your goals as an exhibitor, ITTFA, International Tourism Trade Fairs Association, has produced a useful guide, "How to Exhibit Effectively", which leads you through the stages of planning, implementing and following up a successful exhibition strategy. To access a copy of this guide please follow the link - http://www.ittfa.org/exhibitorsguide.aspx.